Nicole Chin.

In case you didn’t get that — hello, it’s Nicole.

I love discovering new places, experiencing local culture, learning through others, reading non-fiction, strength training, creating things in the kitchen, wandering in the streets of Europe, HealthyGamerGG on YouTube… amongst one too many interests…

On a serious note, I lead and design systems that help grow businesses. I enjoy working with startups and people with a can-do-will-do attitude, architecting systems and organisations, working on AI orchestration and most importantly, solving complex problems.

I don’t know why you’re here or how you landed here. But since you’re already here…

Say hello Connect on LinkedIn
Nicole Chin speaking with a microphone on a panel

The short version

I’m a RevOps & MarTech strategist with 15 years across strategy, growth, operations and data. I help companies build intelligent operating systems, leading the teams behind them and building alongside them.

I operate in the space of AI leadership, marketing technology, measurement, product growth and data strategy. I’m known for systems thinking, cross-functional fluency and a bias toward efficient execution.

Featured events

Nicole Chin speaking into a microphone during a fireside chat
Nicole Chin speaking on a panel discussion at Braze CxC
Nicole Chin speaking on stage at App Growth Summit, her name and Mindvalley on the screen behind her
Nicole Chin speaking with a microphone at MarTech World Forum 2025 in Singapore
Nicole Chin on stage for a panel at The MarTech Summit
Nicole Chin on the eTail Asia panel, Measuring Effectiveness in Digital Marketing, in Singapore
Nicole Chin on the Her Turn To Lead Women in Tech webinar panel, August 2025
Nicole Chin’s speaker poster for the Amplitude on-demand webinar Data-Informed Actions: Leverage insights to make product decisions, session 3 of the Data to Decisions series
Nicole Chin’s Braze Forge speaker card for the session Overcoming Marketing’s AI Skills Gap

Training & workshops

Nicole Chin’s Strategy Friday session card: The only AI news that actually matters to your business
Nicole Chin’s advanced sales session card, part one: find out why people buy from you and why they don’t
Nicole Chin’s advanced build session card, part two: turn what customers tell you into an offer they want to buy

Want me to train your team?

Inquire

Mentorship & coaching

Subscription Nicole Chin mentors marketers on MentorCruise — career roadmaps, interview preparation, and the martech, growth and retention decisions in between
Bite-sized sessions Nicole Chin’s GrowthMentor profile card for bite-sized mentorship sessions, mentoring there since 2021

Rather go direct?

Inquire

My work

Diagram of growth as a system of reinforcing loops

LinkedIn

Growth as a system

Get a sneak peek into how I think and operate.

  • Growth strategy
  • Systems thinking
  • Marketing strategy
On-demand Market Analyst overview with brand and competitor names pixelated: a needs-attention count, the loudest rival, openings to act on, sentiment share, a what-to-do-next list, and a news insight

AI Intelligence

On-demand Market Analyst

Custom AI agent — watches the market, the news and the competition, then tells you what to do next.

  • Artificial intelligence
  • Market intelligence
  • Marketing strategy
Customer Journey Explorer showing a searchable campaign list, a masterclass journey drawn as a step map, and the rendered registration confirmation email for the selected step

Lifecycle

Customer Journey Explorer

Custom tool — every Braze campaign, canvas and message, easily searchable and previewable in one place with an AI Lifecycle Analyst.

  • MarTech
  • Lifecycle marketing
  • CRM
  • Marketing operations
AnalystOS dashboard showing pathway leads and subscription lifecycle charts

AI Analytics

Intelligent Analytics Tool

Custom tool — unbiased, on-demand answers about revenue, growth and marketing.

  • Artificial intelligence
  • Data analytics
  • Measurement
  • Attribution
  • MarTech
  • Product development
BrandOS brand health snapshot with sentiment and share of voice

AI Brand Monitoring

Brand Intelligence OS

Custom tool — survey, scrape and analyse brand perception across the digital space.

  • Brand intelligence
  • Data visualisation
  • Marketing strategy
  • Product development
Archer live-now screen with active calls, sentiment and a live call transcript

AI Sales CRM

Agentic SDR and CRM Tool

Custom tool — a lightweight B2B CRM built to deploy AI agents as SDRs.

  • Artificial intelligence
  • AI agents
  • Sales
  • CRM
  • RevOps
  • B2B
  • ABM
Omvana banner: a woman with earbuds in, eyes closed and smiling, beside the line Unlock Your Highest Performance

Product growth

Omvana

Mindvalley’s meditation app — 4× MRR in six months.

  • Product growth
  • Product launch
  • Mobile apps
Pixapp’s Instagram profile on an iPhone, with artists’ work filling the grid

Product launch

Pixapp

A bootstrapped social marketplace for artists — 50k monthly users in six months.

  • Product launch
  • Growth marketing
  • Community building

Want me to help you design a system, build a tool or teach your team how to orchestrate with AI?

Inquire

Testimonials

Working with you over the last months has been great. You quickly demonstrated your deep knowledge in the martech stacks and are a great facilitator in bridging the engineering and marketing gaps. Our working sessions are always insightful and you take the time to explain the why beyond the what and how.
Matt Richer — CTO, RVezy
I was particularly impressed with how Nicole leveraged her analytical skills to accelerate user growth and revenue from the ground up. Her ability to balance between strategic planning and technical know-how is key to her success in a lean team. Nicole would be a valuable asset to any team.
Wei Yiing Q. — Meta
What a great session! Nicole got straight into my pricing model challenges and provided so many valuable insights it’s hard to know where to focus first. The major bonus for me was being able to pick her brains about how she’s approached challenges in her own org and role — priceless advice from someone with a huge amount of experience.
Luke Latimer — CEO, Incluude
Nicole was incredibly helpful and informative. She validated some of my ideas whilst also provided guidance to help me create a mature automation strategy and followed up after the session with examples.
Rob Delijani — Slack
Nicole is a genius and the organized depth she brings is awesome. Even if it’s a bit over my head, it gives me a direction to work towards.
Student — Nas Academy

Stack

Analytics

BigQuery · Amplitude · Mixpanel · GA4 · Metabase · Looker · Tableau

Customer data

Segment · Tealium · Hightouch

Engagement

Braze · Iterable · CleverTap · MoEngage · Emarsys · Responsys · Airship

Measurement

AppsFlyer · Adjust · Singular · Branch

Experimentation

VWO · Amplitude · LaunchDarkly · Split.io · Apptimize

AI and infrastructure

Claude · ChatGPT · Cursor · Seedance · n8n · Make (prev. Integromat) · Firebase · Shopify · Stripe

Contact

If you got this far, we probably should have a chat.

Advisory or consulting services, training requests, speaking engagements, partnerships, collaborations or something fun you’re working on that you’d like to share. Fill in the form below and I’ll get back to you.