Nicole Chin.

AI Sales CRM

Agentic SDR and CRM Tool

Custom tool

My role Owner, creator

Laptop showing a dashboard interface

Project overview

Archer is a lightweight sales CRM with account-based management features, built to deploy AI agents as SDRs. It gives a B2B and high-ticket sales team a pipeline, account ownership and full data retention in-house, without the cost of an enterprise platform like HubSpot or Salesforce.

Results

Archer is a functional sales CRM meant for B2B and high-ticket sales, complementing an existing martech stack that focuses on B2C engagement. With Archer, the team is now able to:

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