Nicole Chin.

Advisory

Growth advisory, consulting and coaching

Start with the problem that’s costing you most. Pick the page below that sounds like yours, and it’ll show you how I’d work on it.

Growth advisory, consulting and coaching help you find the part of your business that’s holding growth back, whether that’s acquisition cost, conversion, retention or pricing, and fix that first. I work with startups, small businesses, apps, course creators and coaches, as a focused strategy engagement, 1-1 coaching, or part-time fractional support. At Omvana, Mindvalley’s meditation app, I led product growth through launch, and monthly recurring revenue grew 4x in six months.

Book a free 20-minute call Find where to start

No obligation. Not sure which page fits? Tell me what’s stuck and I’ll point you to the right kind of help.

Where to start

Growth advisor for startups

Growth costing more every month, or a first growth hire you can’t yet define. For founders from pre-seed to Series B.

Growth consultant for funnels

Leads or sales getting more expensive and you can’t see why. I find the stage of your funnel that’s losing money.

Product growth advisor for apps

People install your app and don’t stay, or don’t pay. Activation, retention and free-to-paid for mobile and subscription apps.

Advisory for small business owners

No marketing team, limited time and budget, and you want to know what to fix first. Strategy, coaching or fractional.

1-1 growth coaching with me

Someone to think through your decisions with you, regularly. Recurring sessions, subscription mentorship, or a single call.

Marketing for course creators

Webinars and launches that sell less than they used to. Funnels, pricing and retention for your online course business.

Marketing for coaches

Cohorts that are hard to fill. Offer, pricing and client acquisition for your coaching program.

Three ways to engage

Strategy

A decision on one question that matters, answered properly, with the reasoning left behind. A focused engagement with a clear end.

Coaching

Recurring 1-1 sessions, up to two a month, on whatever you’re deciding while you run the work yourself.

Fractional

Part-time, embedded support for when you know what you need but can’t yet justify a full-time senior hire.

Some brands I’ve worked with

What people say

Nicole ripped apart my idea — and then gave me a much better one. She showed me the flaw in my plan and then gave me a much better approach. She really got what we are trying to accomplish and used her experience to help navigate me through a much more doable plan.
Carletus Willis
Very knowledgeable. We dug into her experience on recruitment and training. Understood the stage of our business and how that should influence our decision-making. She gave very clear perspectives and examples on where we should hire locally versus internationally. First class.
Hamel Shah
Nicole got straight into my pricing model challenges and provided so many valuable insights it’s hard to know where to focus first. The major bonus for me was being able to pick her brains about how she’s approached challenges in her own org and role — priceless advice from someone with a huge amount of experience.
Luke Latimer
Incredibly helpful and informative. She validated some of my ideas whilst also provided guidance to help me create a mature automation strategy, and followed up after the session with examples.
Rob Delijani
Nicole is very knowledgeable about the e-commerce space and has vast experience and insight into what makes a successful store, and the most up to date strategies and techniques.
Mark Lukac
Premium level mentor! Nicole is the best mentor I have talked with on GrowthMentor. Very knowledgeable and experienced. Pleasure talking with her. Highly recommended!
Georgi Ganchev
She was extremely focused and genuinely trying to help demystify the paradox that we are facing in the e-commerce world. Super friendly and her points were crisp, direct, and helpful!
Marwan Ahmed
Her advice was very relevant and practical. She also followed up with lots of additional resources.
Sean Olliver
Great call with heaps of actionable takeaways that I can implement immediately. Will definitely book another call in a couple weeks!
William Wu
It was interesting and useful to have the conversation about the holistic view of organic and paid traffic. Highly recommend.
Janie

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How it works

  1. 1 Book a discovery call ›
  2. 2 Align on priorities and goals
  3. 3 Receive a proposal from me
  4. 4 Engagement starts

Common questions

What is the difference between advisory, coaching and fractional work?

Advisory produces a decision: a focused engagement that ends with a recommendation and the reasoning behind it. Coaching develops your judgement through recurring 1-1 sessions while you execute. Fractional means I am embedded part-time and running the work with your team.

Who do you work with?

Startup founders, small business owners, online course and coaching businesses, app and product teams, and marketing or growth teams inside larger companies. Brands I have worked with include Mindvalley, Photobook Worldwide, Blinkist, Society6, Redbubble, FlixBus, RVezy and Hairqare.

What do you specialise in?

Growth strategy, marketing technology and RevOps, lifecycle and retention, measurement and attribution, and AI enablement. Measurable outcomes include marketing efficiency up 30% through AI enablement and automation, product engagement and retention up 150%, and free-to-paid conversion up 3x in two years.

Where are you based, and do you work remotely?

Kuala Lumpur and Singapore. Most engagements run remotely across Malaysia, Singapore, Asia Pacific and further afield; in-person work is possible in the region.

How do engagements start?

With a complimentary 20-minute introductory call. Then alignment on priorities, a proposal, and the engagement itself.

What does it cost?

Fees depend on the form of engagement and the scope, and are set after the introductory call. The call is free, with no obligation.

Get in touch

Tell me what you’re working on and where it’s stuck.

Get a complimentary 20-min introductory call with me.