Coaching & mentorship
Growth coaching programs
Become the leader who makes growth and marketing decisions with confidence. I coach you 1-1, month after month, on the decisions in front of you, so your judgement gets sharper with each one.
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Free 20-minute introductory call, no obligation.
My growth coaching programs are 1-1 sessions for founders, marketers and operators who have real growth and marketing decisions to make. We meet up to twice a month, the agenda is whatever you are deciding, and you leave each session with a few things to do before the next. We cover growth strategy, marketing technology and measurement, team and operating design, and career moves. You can work with me on a direct retainer, by subscription on MentorCruise, or in single sessions on GrowthMentor, where I have mentored since 2021.
Some brands I’ve worked with
What coaching covers
Growth strategy
Where to play, what to charge, which channel to commit to, and what to stop doing. You bring them as live decisions, so the advice is about your business.
Marketing technology and measurement
Stack decisions, attribution, event taxonomy, and how to tell whether a number is real before you act on it.
Team and operating design
Who to hire first, how to structure a growth team, and how to run the operating rhythm so decisions actually get made.
Career
Interview preparation, roadmaps into senior marketing and martech roles, and how to position experience you already have.
Three ways to work 1-1
Every program is 1-1, and the agenda is whatever you are deciding that month. There is no cohort, curriculum or recorded module to work through.
Coaching retainer
Recurring sessions directly with me, maximum two a month, so there is real work between them. Suited to founders and leads carrying ongoing decisions.
MentorCruise subscription
Ongoing mentorship by subscription, with messaging between calls. Best for career and role-level questions over months, not weeks.
GrowthMentor sessions
Bite-sized single sessions for one specific question. I have mentored there since 2021; the reviews below are from those calls.
Featured in
How I think about growth
If you want a feel for how I approach decisions before we talk, start with one of these.
Building scalable growth systems
A conversation with Braze on moving from growth executor to systems thinker, and designing growth that scales in an AI-driven world.
Growth as a system
My first LinkedIn article, on growth as a set of reinforcing loops.
How it works
- 1 Book a discovery call ›
- 2 Align on priorities and goals
- 3 Receive a proposal from me
- 4 Engagement starts
Related
Growth advisor for startups
When you want a decision made rather than your judgement developed.
Marketing for coaches
The other direction: marketing your own coaching business.
Advisory for small business owners
Strategy, coaching and fractional support for owner-run businesses.
What people say
Common questions
What is included in a growth coaching program?
Recurring 1-1 sessions with me, capped at two a month, with the agenda set by what you are currently deciding. You leave each session with a small number of things to do before the next. There is no fixed curriculum, because the useful work is specific to your business.
Who are these coaching programs for?
Founders and small business owners making growth decisions without a senior marketing team behind them, and marketers or growth leads stepping into more senior scope. What you have in common is a real decision in front of you that you want to get right.
How is coaching different from advisory or fractional work?
In coaching, I help you get better at making the decisions yourself. In advisory, we end with a decision and a plan, and in fractional work I do the work with your team. Coaching is the right choice when you will be the one executing and want to decide with more confidence. Advisory and fractional options are here.
How long does a program run?
Most run for a few months, long enough to see whether the decisions made in session one worked. There is no minimum commitment set before the introductory call.
Are you coaching me, or marketing my coaching business?
In a growth coaching program I coach you 1-1 on your own growth and marketing decisions. If you run a coaching business and want help selling it, that is marketing for coaches.
What does it cost?
Retainer pricing is set after the introductory call. MentorCruise and GrowthMentor have their own published rates on those platforms.
Get in touch
Tell me about the decision you’re carrying right now.
The introductory call is free, takes 20 minutes and comes with no obligation.