Nicole Chin.

Growth advisory

Marketing for coaches and coaching programs

Be the coach with full cohorts, a waiting list, and a week spent coaching instead of on sales calls. I’ll help you get there with an offer people understand in one sentence and an intake that fills each cohort between launches.

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Free 20-minute introductory call, no obligation.

Marketing for coaches, the way I do it, means helping you sell your coaching program without a launch for every cohort or a sales call for every client. We work on an offer a stranger can understand in one sentence, a price that matches the outcome you deliver, an intake that fills each cohort with a waitlist behind it, the referrals that come after a program ends, and enough measurement to know which of your channels is actually working.

Some brands I’ve worked with

What usually needs fixing first

An offer people can’t explain back to you

If a prospect can’t tell in one sentence what changes for them and by when, every number after that pays for it. Fixing your offer is almost always cheaper than buying more traffic.

Every cohort is a launch

Filling your next group means another campaign, another burst of posting, and asking the same list again. An intake that runs all the time, with a waitlist feeding it, takes that weight off you.

Everything depends on a discovery call

Your calendar becomes the limit on your business. Some of the qualifying can happen earlier in your funnel, so the calls you do take are better and you need fewer of them.

Pricing set by feel

If your price was set by what felt reasonable, it may not reflect the outcome you deliver, what others charge, or what it costs you to win a client.

What I work on

Offer and positioning

Who it is for, what changes, and how it is priced — expressed so a stranger can act on it without a 45-minute call.

Filling the cohort

Intake that runs continuously rather than in spikes, with a waitlist and a nurture sequence behind it.

Lead generation that survives

Paid, organic and referral working together, so the list is not burnt down every time you sell.

Retention, renewal and referral

What happens after your program ends decides how affordable your next client is. Referrals are usually your strongest source of new clients, and the one least built.

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How it works

  1. 1 Book a discovery call ›
  2. 2 Align on priorities and goals
  3. 3 Receive a proposal from me
  4. 4 Engagement starts

Related

Marketing for course creators

The same work for a course business rather than a coaching program.

Growth consultant for funnels

Webinar and application funnels, taken apart stage by stage.

Growth coaching programs

Me coaching you, rather than me marketing your coaching.

What people say

I work on the same mechanics every day at Mindvalley, where the growth systems I lead support a $100M+ revenue ecosystem built on masterclasses, programs and certifications.

Nicole got straight into my pricing model challenges and provided so many valuable insights it’s hard to know where to focus first. The major bonus for me was being able to pick her brains about how she’s approached challenges in her own org and role — priceless advice from someone with a huge amount of experience.
Luke Latimer
Nicole ripped apart my idea — and then gave me a much better one. She showed me the flaw in my plan and then gave me a much better approach. She really got what we are trying to accomplish and used her experience to help navigate me through a much more doable plan.
Carletus Willis
Premium level mentor! Nicole is the best mentor I have talked with on GrowthMentor. Very knowledgeable and experienced. Pleasure talking with her. Highly recommended!
Georgi Ganchev
She was extremely focused and genuinely trying to help demystify the paradox that we are facing in the e-commerce world. Super friendly and her points were crisp, direct, and helpful!
Marwan Ahmed
Very knowledgeable. We dug into her experience on recruitment and training. Understood the stage of our business and how that should influence our decision-making. She gave very clear perspectives and examples on where we should hire locally versus internationally. First class.
Hamel Shah
Great call with heaps of actionable takeaways that I can implement immediately. Will definitely book another call in a couple weeks!
William Wu

Common questions

Do you market my coaching program for me?

I work on what the program is, who it is for, how it is priced and how people find it. Depending on the engagement I either hand you the plan and the reasoning, coach you through executing it, or embed part-time and run it with you.

I am a solo coach. Is this relevant at my size?

Yes, if you have a program people have already paid for. The work is the same shape at any size — offer, funnel, price, retention — and at your size, fixing the offer usually pays off more than adding traffic.

How is this different from your own coaching?

Here I help you sell your coaching business. If you would rather I coached you 1-1 on your own growth and marketing decisions, that is my growth coaching programs.

Do I need an audience before this works?

You need some proof that people will buy, and you do not need a big audience. How clear your offer is and how it is priced tell you far more about whether your coaching business will work than the size of your following.

How do I fill a coach program without launching every time?

By replacing the launch with an intake that runs continuously: a waitlist, a nurture sequence behind it, and an offer clear enough to sell without a call. If you run group programs, cohort fill rate and timing matter most. If you coach 1-1, your calendar is the limit, which makes pricing and qualification the levers that matter.

What does it cost?

Set after the complimentary 20-minute introductory call, once the scope is clear. The call comes with no obligation.

Get in touch

Tell me about your program and what’s keeping your cohorts from filling.

The introductory call is free, takes 20 minutes and comes with no obligation.