Nicole Chin.

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Product growth

Omvana

Mindvalley’s meditation app, launched and grown

My role Led product growth

Omvana banner: a woman with earbuds in, eyes closed and smiling, beside the line Unlock Your Highest Performance

Project overview

Omvana was Mindvalley’s meditation app: guided meditations, sleep and hypnosis tracks from personal-growth teachers, and a mixer that layered a voice track over ambient sound.

I led product growth through its launch. Within six months, MRR grew 4×, monthly active users grew 20% month on month, the app was featured in more than 80 countries worldwide, and it picked up press coverage including CNN.

In the press

CNN Underscored article headlined Meditation app Omvana will have you relaxed in no time, with a phone playing A Deep and Restful Sleep in Omvana
“Meditation app Omvana will have you relaxed in no time,” CNN Underscored

Inside the app

Omvana home screen asking what you would like to work on this evening, with life envision, purpose, mind-body connection and focus
Home
Omvana picks screen featuring 6 Phase Meditation and saved tracks
Omvana picks
Omvana mixer blending an ambient track and a vocal track
The mixer
A grid of Omvana meditation covers, from Sleep Hypnosis to Confidence and Self-Esteem
The library
The 6 Phase Meditation cover with Vishen Lakhiani
6 Phase Meditation
Christie Marie Sheldon's Morning Meditation cover over a golden sunrise
Morning Meditation
Bob Proctor's Abundance Meditation cover over Earth at night
Abundance Meditation
A woman meditating cross-legged at the foot of her bed
Meditation for everyone

Contact

Growing a subscription app?

Tell me where your app is stuck and I’ll tell you what I’d try first.

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